Featured Snippet Audit

The goal of this deliverable is to create/optimize content that is well-positioned to appear in the featured snippets (“answer boxes”) at the top of the SERPs for keywords that are relevant to your client. These positions can have a 2x higher click-through rate than the #1 organic position, and help to garner more visibility for the brand and content. While we cannot ensure that our content appears in the featured snippet, this analysis will look at the pages currently ranking and provide recommendations for how we can improve our content and create new pages that are well-optimized.